Maringo is an event ticketing platform built specifically for African creators, with features tailored to local event organizers and attendees.
Maringo aims to empower digital creators and communities by blending social networking, Web3 tokenomics, and fintech tools. Users earn engagement rewards (“Shards”), level up, convert them to Maringo Tokens, access financial tools, and participate in a trust‑driven, gamified social environment. The platform is in private beta with referral-driven growth in Africa and beyond.
Emerging from pre‑launch, Maringo needed to validate critical user flows: onboarding, shard conversion, token rewards, referral campaigns, and token‑enabled fin‑tech features. The existing prototype lacked polish in gamification, was missing real‑time feedback, had incomplete UX flows (e.g., leveling, conversion, wallet setup), and needed scalability for token economy growth.
We elevated Maringo’s core flows to be production‑ready. Key onboarding and shard‑earning actions are now intuitive, with visual leveling, feedback, and wallet adoption paths. Referral and token conversion flows were fully completed and polished for MVP release. The Shard → Token pipeline is now smooth, secure, and transparent—laying a scalable foundation for community growth and creator monetization.
Completed the full gamified pipeline: user actions → shard earning → level gains → token conversion.
Implemented referral flow, $1 signup bonuses, and tracking analytics.
Added wallet setup, multi‑chain support, and status indicators for transparency.
Visual leveling UI, progress bars, and dynamic feedback on shard/token gains.
Integrated event tracking to inform engagement improvements and backlog prioritization.
Maringo’s private beta saw strong initial traction—10k+ signups via referral, high engagement in shard and level actions, and seamless token conversions. Beta testers praised the intuitive levels and referral perks. The MVP was launched successfully and is now being prepared for scaling into Africa and global regions. The completed tokenized pipeline and analytics setup provide a solid basis for growth, creator monetization, and future fintech expansion.